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The Incarnation Children's Center fund-raiser
At its first fund-raiser in seven years, the Incarnation Children's Center incorporated paintings and quotes from the children in its care. To produce the event and head up the fund-raising committee, the organization tapped one of its volunteers, John Ierardi of Event Energizers, who convinced other vendors and sponsors to donate their time and resources.
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Alfred Dunhill relaunch debate
For the relaunch of its Madison Avenue store, British brand Alfred Dunhill invited Piers Morgan and Donny Deutsch to debate the merits of London and New York. “In American football, players wear enough gear to insulate an apartment,” declared Englishman Piers Morgan on Friday night.
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Food Network event
Packing in 120 events over its four-day run, the second annual festival attracted more than the 38,000 attendees. Among the events that took place between Thursday and Sunday, the gatherings hosted by Food Network talent—including Rachael Ray's Burger Bash and Giada Delaurentiis's Meatball Madness—sold out first, followed swiftly by culinary demonstrations and talks held at the TimesCenter.
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French Tourism party
The French Ministry of Agriculture and Fisheries hosted its fourth annual French Cocktail Hour, a worldwide celebration of food and refreshments from France. The best way to describe the concept behind the French Ministry of Agriculture and Fisheries' French Cocktail Hour, or the Apéritif à la Française initiative, is to liken the worldwide event to a French Cinco de Mayo, minus the liberation and historical significance.
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French Cinco De Mayor's Permit
Lovers of all things French came together to celebrate "Ap?ritif ? la Fran?aise," a worldwide cocktail hour mixing stinky cheeses and French pop music. Joie de vivre was the name of the game at Sopexa USA's French cocktail event at BLVD, where more than 1,000 people enjoyed gratis French bubbly, beer, and spirits. Sopexa, a French food, wine, and spirits marketing agency, has held the annual event in New York for three years.
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Paul Mitchell event
Paul Mitchell's early-evening event at a rooftop garden and loft in Rockefeller Center used two distinct areas to launch two product lines to beauty editors. Curly or straight, coarse or fine, long or short, hair can have opposing qualities, so why not a dual-themed party designed to showcase two dramatically different new product lines from a professional hair-care product manufacturer?
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Jacuzzi event
The lunchtime launch for Jacuzzi's new whirlpool bath used lighting, special effects, a and an original music score to make a memorable experience. The lunchtime launch for Jacuzzi’s new whirlpool bath, the Morphosis, used lighting, special effects, a Slovakian gymnast, fabric walls, and an original music score to make the event memorable.
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Aussie event
Aussie Hair Care revisited each of the decades it's been in business at its 30th birthday celebration, and the '80s stood out with big-haired models and a surprise performance by Tiffany. Hairstyles are one of the last things most would choose to remember about the 1980s, but they're hard to forget—especially for a line of styling products that came to prominence in the days of teased bangs, crimping irons, and rock-hard gel.
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